There is no doubt that the quartet formed by John Lennon, Paul McCartney, Ringo Starr and George Harrison is musical reference to this day. But this is not the only reason that caused a stir wherever they went. The look of the boys from Liverpool inspired an entire generation and has become a benchmark in the fashion world.
In just 10 years of career, the group has been able to revolutionize the music world and set many fashion trends.
Before reaching fame in the late ’50s, The Beatles had a rebel style inspired by their rock idols, such as Elvis Presley, composed of a pompadour and a leather jacket. At that time, nothing distinguished them from the other hot bands of the moment.
Then, the manager Brian Epstein came up with the idea of setting the US influence aside and embracing a well-behaved look with slim suits, which gave them an elegant silhouette, ties and the moptop hairstyle, a voluminous haircut with bangs. The idea of the new look also reached the behavior of the musicians, who stopped drinking, smoking and swearing during the shows. And who would have thought that the new pose of “good boys” would actually work?
Then the beatlemania – a fever that attacked crazy fans – took off. The timing to expand the band’s audience couldn’t be more perfect. The young class was as strong as ever. The baby boomers, born during the population explosion after World War II, fought for a distinct space in society, and the music and fashion markets directed their products towards them. And The Beatles were selling like crazy! The FabFour style was copied by everyone, everywhere.
The look evolved and the black suits were traded for collarless jackets. Created by Pierre Cardin – the visionary fashion designer who revolutionized not only during the 60s, but also several decades later –, those suits were adapted for the group by their tailor Douglas Millings, who decided to made them in gray. The idea was right on the money and the collarless and lapelless suits won people over.
In 1965, with the release of the album “Rubber Soul”, the maturation of the quartet, not only musically, but also visually, became clear. Leaving the matching suit sets behind, the band started wearing pairs of different trousers and blazers combined with a messy hair.
Since 1967, with “Sgt. Pepper’s Lonely Hearts Club Band”, the evolution of The Beatles accompanied the changes of the period and the social scene began to influence the band references. The popular movement was counterculture. Strikes, protests and demonstrations illustrated a generation of young people who contested values, who sought a libertarian kind of life, opposed to consumerism and closer to nature and spirituality.
The Beatles decided to leave the commercial standard set by Brian Epstein and began to develop their own personality, shaped by their experiments. It was when they entered into a colorful and psychedelic trend of clothing, which made reference to hallucinogenic drugs.
The year 1968 brought the renowned “White Album”, result of the Indian influence over the musicians. Tunics, pantaloons and handcrafted necklaces became popular, mainly because of George Harrison, spreading the oriental culture in the West. From Liverpool to the rest of the world. It was another fashion fever!
The beginning of a new decade was approaching and the end of the Beatles came with it. The bell-bottom pants and colorful suits were very in. Beards, mustaches, goatees and hairs grew longer. Accessories like vests, scarves and hats were trendy. And John Lennon turned up wearing his famous round glasses.
From the album “Abbey Road” (1969) onward, that was the style adopted by the quartet. And when the band broke up, as each of them chose different paths in music, each adopted their own style.
It is undeniable how much the Liverpool phenomenon is important in History. Especially in music, but also in fashion. Just imagine if the band had lasted longer!
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